Globally
Let your music be sync around the world.
Perpetually
AnthemX is targeted for content creators to pay once and not have to worry about the license.
For any platform
This includes online platforms, radio, television and broadcast.
in cut-downs
of full-length counterparts
How the music can be used
What defines heavy manipulation of the sound (i.e. pitch or speed alteration)?
Modification to the sound recording to the extent that it misrepresents the artistic intentions of the artist.
Can I choose what platforms I want to limit my song from being synced to?
Yes — copyright holders (e.g. publishers, artists) have 48 hours to rescind their offer.
What is “one video of one campaign”?
You are a shoe company, Nuki. You would like to sell the new model “Nuki Air.” Your licence only covers that 1 video of the Christmas campaign of Nuki Air video starring Jichael Mordan. It does not cover another campaign for Nuki Air (e.g. New Years campaign) even though the new campaign features the same product. Your standard licence also does not cover another Jichael Morden Nuki Air Christmas campaign if the creative direction is different.
What if a user needs to produce 5 x 10-second assets for social media?
Only if the series of videos share a common effect, intent, purpose, creative direction and relates to one specific product, service or narrative for one campaign (e.g. Nuki Air), then each of those 10-second assets constitutes a “cut-down” and only one license is needed. If any one of the assets deviates in effect, intent, purpose, creative direction or relates to another product, service, or narrative of the campaign, a new licence must be obtained.
What is a cut-down?
A cut-down is a shortened version of a full-length video, podcast, or media product. Cut-downs must share the same effect, intent and purpose as their full-length counterparts.
Are teasers/ trailers considered “cut-downs”?
No. The purpose of teasers and trailers is to market the full-length product. Because teasers and trailers have a different purpose than their full-length counterparts, they are not considered cut-downs. If a user wants to use the same song in their teaser or trailer, they must obtain a new license.
Does one licence allow a user to replay the song multiple times in a feature film?
Yes.
Does the licence allow the user to replay the song multiple times in a TV series?
One licence grants permission to replay the song multiple times for only 1 episode.
A video is modified to work on different platforms (e.g. YouTube, Instagram, TikTok). Does the one licence cover all platforms?
Yes - to the extent that the videos maintain the same effect, intent, purpose, and creative direction.
How legally-binding are the agreements?
All our legal documents and advice are provided by top technology and media lawyers in Singapore. Our agreements are designed to be legally binding in Singapore. When a buyer pays for a song, they will receive three items:
(1) Standard Licence Agreement between the licensor and the licensee,
(2) Receipt of Purchase,
(3) Download link of Song.
The Standard Licence Agreement proves that you have legally licensed music to use in your video.
FAQs on the Standard Licensing Agreement
No destructive manipulations
Modification to the sound recording to the extent that it misrepresents the artistic intentions of the artist is not allowed.
i.e. heavy speed and pitch alterations
NOT in any asset that promotes:
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violence
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any form of discrimination
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unlawful activities
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defamation of the artist
This is a non-exhaustive list. Copyright holders have the right to rescind their sync due to reasonable circumstances.
One possible reason could be that an artist has a contractual agreement with a certain brand to not to have their music sync with that brand's competition.
Another reason could be due to an artist's moral values (i.e. a meat company trying to use a vegan singer's track).
NOT in more than 1 video in 1 campaign
There may be multiple videos that will be produced to sell a product or service. If the videos do not fall under the definition of a "cut-down," the producer must purchase a separate music license for their new video.
Check the FAQ for further explanation.
NOT to create an “art track”
i.e. a video of only your song and an album artwork.
NOT as a jingle
i.e. the song for a television show's intro or a theme music
NOT as essential source music
A song is considered essential if the content's narrative fails to make reasonable sense without the song.
i.e. a song that is essential in the script